Updated in August 2025


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ANNUAL PRODUCTION

In order to guarantee meticulous craftsmanship and strong collectability, we limit our annual production up to 48 pieces per reference and per year. We believe in slow but steady growth, with a goal of reaching an overall annual production of around 600 pieces in 2035, spread across 4 collections and 25 references. 

Example
• Quantième Annuel, Series A  >  10 years.
• 24 Silver dials per year.
• 24 Black dials per year.

The global quantity is locked (480 pieces total for Series A), the yearly split of production however can be adjusted according to demand, and to avoid creating stock  >  24/24, 28/20, 32/16, etc.
A decade later, the B-series will be launched in continuation of the A series, and will feature minor aesthetic and technical changes. This rhythm will allow us to have the necessary quantities to build a sustainable manufacturing process and to be able to offer a quality service in the long term, both for us and for collectors.


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PRICING POLICY

To thank collectors who took the risk of acquiring one of our pieces as soon as it was launched, we offer a preferential price for the first couple of years. We consider that a collector who has the courage to support us in year 1 takes a greater risk than one who waits a few years to see how things evolve.

The most recent example is our Quantième Annuel which is is offered at CHF 120’000 in year 1, CHF 130'000 in year 2, and then the definitive asking price will be CHF 140'000 as of 2028.


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QUANTIÈME ANNUEL

At the time of writing, we have launched this second collection 5 months ago, and the first two years of production have been allocated. Therefore we are currently allocating 2028 pieces (delivery Q4 2028), offered at CHF 140'000 excluding VAT.


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MIRAGE 34

The first deliveries began in October 2025, at a rate of 24 pieces per color and per year, for a period of 10 years (series A). We are currently finalizing the 2028 allocations for the fourth year, and at the asking price of 58'500 CHF (excluding VAT).


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MIRAGE 38

As we speak, every Mirage 38mm Sienna or Prussian Blue (A series) have been spoken for.
However, we will be launching a new addition to the 38mm Mirage range in September 2026, and collectors on the current waiting list will naturally have priority access to this new piece.


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