Updated in August 2025


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ANNUAL PRODUCTION

In order to guarantee meticulous craftsmanship and strong collectability, we limit our annual production to 24 pieces per reference and per year. We believe in slow but steady growth, with a goal of reaching an overall annual production of around 600 pieces in 2035, spread across 4 collections and 25 references. 

Example
• Quantième Annuel, Series A  >  10 years.
• 24 Silver dials per year.
• 24 Black dials per year.

The global quantity is locked (480 pieces total for Series A), the yearly split of production however can be adjusted according to demand, and to avoid creating stock  >  24/24, 28/20, 32/16, etc.
A decade later, the B-series will be launched in continuation of the A series, and will feature minor aesthetic and technical changes. This rhythm will allow us to have the necessary quantities to build a sustainable manufacturing process and to be able to offer a quality service in the long term, both for us and for collectors.


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PRICING POLICY

To thank collectors who took the risk of acquiring one of our pieces as soon as it was launched, we offer a preferential price for the first couple of years.
We consider that a collector who has the courage to support us in year 1 takes a greater risk than one who waits a few years to see how things evolve.

The most recent example is our Quantième Annuel which is is offered at CHF 120’000 in year 1, CHF 130'000 in year 2, and then the definitive asking price will be CHF 140'000 as of 2028.


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QUANTIÈME ANNUEL

At the time of writing, we are one month away from the launch, and almost two-thirds of the first year's production has already been allocated. We will update this status a few months after the launch.
First year allocations (delivery Q4 2026) are offered at the asking price of CHF 120'000 excluding VAT.


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MIRAGE 34

The first deliveries will begin in October 2025 as agreed on a year prior, at a rate of 24 pieces per color and per year, for a period of 10 years (series A). We are currently finalizing the 2028 allocations for the fourth year, and at the asking price of 54'000 CHF (excluding VAT).


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MIRAGE 38

As we speak, every Mirage 38mm has been allocated for the next 3 years, and we have decided to close the order book for the time being. Given the length of our waiting list, it's reasonable to assume that it will no longer be possible to acquire one of these 2 references. However, we will be launching a new 38mm Mirage in September 2026, and collectors on the waiting list will naturally have priority access to this new piece.


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